BI-MONTHLY TO THE READER YET MONTHLY TO THE ADVERTISER. Puzzled?
OUR SPLIT DISTRIBUTION EXPLAINED
One of the most commonly asked questions is about our split distribution, print & delivery method. It’s much easier to understand with a video but if you can’t watch the video then here goes….
monthly to the advertiser We operate what’s known in the business as “split distri- bution”. Ten editions have a circulation of between 12-14,000 homes and the oth- er three are 8,000 or less (see below).
With the 12-14k circulation we split it into two halves. As per the example shown, the Hedge End edition has 7,200 homes in one half of the circulation and 7,000 different homes in the other half. These areas are delivered to one month after the other so over 2 consecutive months, all 14,200 homes receive a Discover Hedge End magazine.