Chandler’s Ford-based entrepreneur Carla Saull has secured £40K investment from BBC Dragons’ Den star Sara Davies for Good Wash Day, having appeared on the programme earlier this year. Her revolutionary towel brand was born out of the first lockdown in 2020 when Carla, like many women, decided to embrace her natural waves and move away from heat styling.

Discovering that traditional terry towels caused breakage, damage and split ends, Carla developed a unique, gentle hair towel made from ethical, organic jersey cotton. In 2021, she launched Good Wash Day, her colourful range of UKmade, stretch-fit wraps designed to enhance the natural health and beauty of all hair types.

Sara Davies says: “Carla has achieved so much in such a short time. She took a simple idea, poured her passion into it, and created a brand that solves a genuine need. I love her commitment to running an ethical business, while retaining that personal touch that makes it special. Her hunger to conquer the global market is insatiable and I knew within five minutes of her entering The Den that I wanted to invest in Carla’s business.”

Carla adds: “This was my first-ever pitch! To have it go so well and to gain Sara’s support means the
world to me. Sara is the perfect partner for Good Wash Day.”

www.goodwashday.com