UX AND UI DESIGN | 10 min read | Written by UX Design Institute What’s the difference between UX and UI design? Are there different job descriptions for UX and UI designers? Here’s your ultimate guide to UX vs. UI. UX and UI are not the same thing. In brief: UX stands for ‘user experience’ and it…
MARKETING WEEK | 4 MINUTE READ | By Molly Innes Exclusive research from Marketing Week reveals 14.9% of marketers focus solely on brand marketing, versus 8.6% of their peers whose main focus is performance marketing. In a moment where marketing effectiveness is under increased scrutiny, brands are weighing up where to focus investment and how the budget…
MARKETING | 6 MIN READ | Written by Justin Champion Where do ideas come from? It’s a bit of an odd question, isn’t it? The Ancients believed that actual goddesses—also known as Muses—were responsible for our creative inspiration. In our day and age, content marketers and creatives need a little more. After all, you don’t have…
MARKETING | 1 MIN READ | Written by Amanda Zantal-Wiener Email marketing might be entering a mid-life crisis. According to Entrepreneur, 2017 marks its 40th birthday, with 1978 cited as the year when the first marketing email was delivered. The sender, the story goes, was Gary Thuerk, an employee of Digital Equipment Corporation — an infamous legend, of sorts,…
MARKETING | 6 MIN READ | Written by Kayla Carmicheal Today, I was scrolling through the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare. Effective ads inspire engagement….
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