Local Advertising At Its Best

We’ve supported local businesses with their marketing for 15 years: delivering what they want most and all at cost effective advertising rates.

  • target audience of up to 172,000 homes
  • quality sales leads on their doorstep
  • new business to grow their customer base
  • more website hits
  • social media followers
  • local recognition and brand awareness

Everything about Discover Magazine has been designed to encourage regular readership, advertising response and good return on investment for our advertisers. That’s why 75% of our advertisers are long term regulars, many with us since the first issue 15 years ago!

  • handy A5 size (most likely size to be kept)
  • generous proportion of pages dedicated to editorial (at least 50%)
  • regular hooks to keep readers regular (eg puzzles, competitions, recipes)
  • the advertisers’ index to direct readers to adverts
  • 100% GPS delivery to ABC1 homeowners

So Hop On Board And Be “DISCOVERED” !

Where is Discover delivered?
South Hampshire

Discover Magazines has the widest coverage under one title – 172,000 homes in South Hampshire receive a copy – no other publication or media can deliver this level of targeted marketing. There are 8 delivery zones: each zone has a localised edition of Discover so it’s relevant to the readers in that zone.

Southampton, United Kingdom, Europe. Push pin on an old map. Selective focus.

The Best & Biggest Circulation in South Hampshire

Advertise to 172,000 homes from only £123.20 + vat per month (smallest advert size)

Format: A5, gloss cover
Circulation/copies delivered: 172,000
Frequency: 6 times a year
Target Audience: ABC1 profile; 35+, female, homeowners, above average affluence
Area description: Suburban, semi rural and rural
Postcodes: SO15, SO16, SO17, SO40, SO52 9, SO20, SO21, SO22, SO23, SO24, SO30,SO31, SO32, SO40, SO41, SO42, SO43, SO45, SO50, SO51, SO53, PO13, PO14, PO15, PO17, PO7, GU32, BH24
Delivery method: 72,000 by Royal Mail (inc every business) | 100,000 by Discover distribution team
Leaflets delivered: Yes, to 100,000 homes by Discover Distributors

Southampton, United Kingdom, Europe. Push pin on an old map. Selective focus.

Suburbs West of River Itchen

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 21,500
Area description: Suburban
Including: Chilworth, Bassett, Upper Shirley, Regents Park, Highfield, Totton, Nursling, Rownhams, Lordswood
Postcodes: SO15, SO16, SO17, SO40
Delivery method: SO16 7 by Royal Mail inc businesses, the rest by Discover distributors
Leaflets accepted: Yes
Leaflets quantity : 18,500

Suburbs East of River Itchen

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 21,660
Area description: Suburban
Including: Hedge End, West End, Botley, Bursledon, Hamble le Rice, Netley
Postcodes delivered into: SO30, SO31
Delivery method: 15,600 by Discover distributors, the rest by Royal Mail inc businesses
Leaflets accepted: Yes
Leaflets quantity : 16,500

Winchester, Alresford & Surrounds

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 21,000
Area description: Suburban, semi rural villages and rural
Including: Littleton, South Wonston, Kings Worthy, Sarum, St Cross, Fulflood, Harestock, Weeke, Teg Down, Otterbourne, Hursley, Colden Common, Twyford, Itchin Abbass, Cheriton, Alresford
Postcodes delivered into: SO21, SO22, SO23, SO24
Delivery method: SO21, SO24 by Royal Mail the rest by Discover distributors
Leaflets quantity :10,000

Chandler’s Ford & Eastleigh

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 22,000
Area description: Suburban
Including: Boyatt Wood, Bishopstoke, Fair Oak, Horton Heath
Postcodes deliverd into: SO53, SO50
Delivery method: 100% by Discover distributors
Leaflets accepted: Yes
Leaflets quantity : 11,000

Romsey, Stockbridge and all Test Valley villages

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 22,500
Area description: Suburban, semi rural and rural
Including: Romsey, Stockbridge, Braishfield, Whiteparish – all SO51 villages
Postcodes delivered into: SO51, SO20, SP5 sectors 1
Delivery method: 100% by Royal Mail
Leaflets accepted: No
Leaflets quantity : 0

New Forest & Waterside

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 20,000
Area description: Suburban (Waterside), semi rural and rural (New Forest)
Including: Hythe, Marchwood, Dibden Purlieu, Holbury, Blackfield, Lyndhurst, Brockenhurst, Sway, Burley, Fritham, Ower, Ashurst
Postcode delivered into: SO40, SO42, SO43, SO41, SO45, SO46, BH24
Delivery method: Waterside by Discover distributors, the rest by Royal Mail
Leaflets accepted: Yes
Leaflets quantity : 10,000 (Waterside only)

Locks Heath, Fareham & Surrounds

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 23,000
Area description: Suburban
Including: Chilworth, Park Gate, Warsash, Swanwick, Burridge, Titchfield, Stubbington, Lee on Solent
Postcodes delivered into: SO31, PO15, PO14, PO13
Delivery method: 100% by Discover distributors
Leaflets accepted: Yes
Leaflets quantity : 12,000

Bishop’s Waltham, Wickham, Whiteley & Surrounds

Advertising enquiries to Area Manager – Claire on 023 8001 0222

Circulation/copies delivered: 20,000
Area description: Market towns, villages, semi suburban & rural
All homes in postcodes: SO32, PO17, GU32, GU31 sector 4,
Delivery method: 100% by Royal Mail
Leaflets accepted: No

Who reads Discover?
ABC1 homeowners

Discover Magazines is 100% letterbox delivered to the same 172,000 properties every other month: it’s welcomed, warmly received by most and kept in the kitchen drawer or by the telephone for easy and quick reference. Our readers are regular, loyal readers who turn to Discover for local businesses because they feel they can trust our advertisers.

100% of homes in areas delivered by Royal Mail

  • Rural and semi rural areas difficult to reach
  • Letterbox delivered by the postman
  • Selected SO, SP, PO postcodes
  • Meon Valley, Chilworth/Bassett, Romsey, North Baddesley, Test Valley, Stockbridge, New Forest, Winchester, Alresford, Hamble Peninsula, Bursledon
  • Every home in these postcodes receives a copy of Discover, including flats

Selected homes in areas we deliver by our own distributors

  • Suburban, affluent residential areas
  • Properties are predominately owner-occupied
  • 3 + bedrooms with driveway and garden
  • Readers tend to be older (35+), female and ABC1 demographic
  • On above average household income levels

Selected homes in areas we deliver by our own distributors

  • Suburban, affluent residential areas
  • Properties are predominately owner-occupied
  • 3 + bedrooms with driveway and garden
  • Readers tend to be older (35+), female and ABC1 demographic
  • On above average household income levels

Where we DON’T deliver

  • City centres eg. SO14 or Winchester, Romsey centres
  • Businesses in Royal Mail postcodes.
  • Areas with high percentage of rentals or student accommodation
  • St Mary’s, Woolston, Bitterne, Calmore estate, Fawley
  • Council estates as high proportion are not owner occupied such as Lordshill, Millbrook, Winnall, Stanmore, the Flowers Estate, St Marys, St Denys
  • Ocean Village
  • Andover, Portsmouth, Lymington, Bournemouth

Why do readers love Discover?

Because it’s a real magazine, full of entertainment and information. And it’s a handy source of local business contact details. Every copy as at least 50% editorial with the remaining pages either local advertisers or non-advertising content such as editor’s letter, advertisers index etc. Discover readers Keep it. Read It. Use it.

“I read it cover to cover!”

Linda in Eastleigh has received Discover for years and called in to arrange advertising for her son’s newly-established painting and decorating business. “I like reading it and use it so I’m sure others do. I chose an advertiser for my new door from Discover because I want to buy locally. Every time it comes in, I read it cover to cover.”

“Thanks for a lovely little magazine”

Readers often telephone to say “Thank you!” for a particular, useful article or just to say “Well done for producing a lovely little magazine” (exact words!). Many of our readers are not online or consciously avoid social media so Discover is perfect for them to connect with their community and local businesses.

“You are the only magazine I get – thank you!”

Discover is the only magazine delivered to so many rural postcodes. It’s often the only magazine those residents receive so it is very much valued and appreciated. “Like a friendly face popping in every few months” (again, exact words).

“It’s a paddleship, NOT a steamship!”

This is one of our favourites. Readers are quick to call us or email feedback on interesting articles as well as pointing out inaccuracies such as the ship Waverley is PS Waverley, not SS Waverley. At least we know they are reading it!

How is Discover delivered?
Reliably on time. Every other month.

Discover Magazines is 100% letterbox delivered to the same 172,000 properties every other month. We use two delivery methods; Royal Mail mostly for rural areas and our own distribution team for the easier-to-reach suburbs.

Distribution via “Pick Up” is History

Discover is 100% letterbox delivered. Some of our competitors leave their magazines at pick up points such as supermarkets, salons, retailers, restaurants, theatres etc. These free publications are often A4 in size which makes them too costly for the publisher to pay for delivery; Royal Mail or otherwise. Of course, the advertising rates of these magazines are lower than Discover’s because they do not include distribution costs, wastage is high and the readership is irregular and cannot be identified.

The Covid pandemic revealed the weakness of the “pick up” distribution method as pick up points were either closed or experienced a large drop in visitor rates.

If you have been advertising in magazines that rely on pick up points for distribution, you should consider switching to letterbox delivery which is regular, reliable and targeted.

GPS tracked distribution
Maximum reliablity

Approximately 45% of the magazines we print are delivered by our own distribution team. The rest are contracted to Royal Mail to deliver for us. It’s important to emphasis that both Royal Mail postal workers and our own distributors are tracked using GPS.

Monitoring by Mobile

Discover Magazines is the only publisher to use GPS tracking that not only live tracks the location of each distributor but provides route map confirmations and timed delivery per house. Distributors consent to this tracking app which monitors their progress and confirms on-time delivery . . . every time. Their ability to dump magazines undetected is highly unlikely and those tempted to try tend not to apply for work at Discover!

When is Discover delivered?
6 times a year

Each home receives a new copy at the beginning of January, March, May, July, September and November. We believe, in our experience, that a monthly publication is too frequent and an unneccesary spend for our advertisers.

Don’t Miss the Deadline!

Discover is printed locally (better for the environment) during the 3rd week of each month so each deadline is usually the middle of the month – assume a few days either side of the 15th.

JULY ISSUE – 17 June 2021 (artwork required 14 June)
SEPTEMBER ISSUE – 13 August 2021
NOVEMBER ISSUE – 14 October 2021

Subject to minor changes

JULY ISSUE – 28 June – 9 July 2021
SEPTEMBER ISSUE – 6 September 2021
NOVEMBER ISSUE – 1 November 2021

ADVERT SIZEWIDTH mmHEIGHT mm
Full page + 3mm bleed148210
Full page without border132190
3/4 page132141.5
1/3 page landscape13262
1/2 page landscape13293
1/2 page portrait64190
1/4 page landscape13044.5
1/4 page portrait6493
1/6 page landscape6462
1/8 page landscape6444.5
1/16 landscape – classified – text only6418

Leaflet inserts. Yes, we do that, too!

Each magazine delivered by Discover distributors (not Royal Mail) accepts up to 5 non-competing leaflet inserts.

  • CF : Chandlers Ford – 10,500 homes
  • CF2: Eastleigh, Bishopstoke, Fair Oak, Horton Heath – 10,500 homes
  • WI: Winchester – 11,000 homes
  • LH1: Locks Heath, Park Gate, Whiteley, Warsash, Swanwick, Burridge – 12,000 homes
  • LH2: Fareham, Titchfield, Stubbington, Lee on Solent – 11,000 homes
  • WA: Waterside, Hythe, Marchwood, Dibden Purlieu, Holbury, Blackfield – 10,000 homes
  • SW1: Southampton, SO15, SO16, SO17, North Baddesley – 11,500 homes
  • SW2: Totton – 7,000 homes

  • maximum size A5
  • weight 16 grams (£1 surcharge per gram above 16)
  • delivery £38 per 1000 + vat
  • discounts for repeat bookings and multiple zones
  • no competing businesses per delivery
  • no part-route bookings eg. if the quantity for selected delivery is 7,000 you must book 7,000 unless by exception
  • 25% payment required at point of booking; remaining 75% required 5 working days prior to delivery
  • If supplying leaflets, please deliver to Holbrooks

We only offer design and print services for customers who advertise with Discover or use the leaflet distribution service. All prices are ex vat.

Design

Our professional designers are experts at creating eye catching and well performing leaflets. Design fees depend on what is supplied, whether the concept is ready, the text written and images available in the correct format.

Printing

We source the best trade prices from our regular printers and offer quick turn around.

How much does it cost to advertise?
That depends …

We offer a wide range of advert sizes so you get a size that most closely matches a) what you need and b) your budget. Getting the right size is like a Goldilocks moment; not too big, not too small. It needs to be just right!

Choose, change and mix and match!

After choosing what you think is the right size of advert, you can still change it part way through your booking; that’s no problem. For example, you may want to consider a bigger advert in your closer, local editions and a smaller version in other, less important delivery zones.

These are the main sizes that we have to offer.

Short term bookings

Sometimes, a one-of advert is appropriate for the purpose of a campaign. We recommend the larger size adverts if you book short term because you need to make a big impact if the advert is only going to be seen once. Short term bookings of small size adverts just don’t work so we don’t sell them. Short term bookings are available on quarter page adverts and larger.

  • single bookings (one-ofs) don’t get any discount off Rate Card
  • two insert bookings get 10% discount off Rate Card

Longer term bookings / Regular / Series / 4+ Ongoing

Any booking of 4 x bi-monthly issues and more, is a “regular” or “series” booking that we call a 4+ Ongoing booking. Advertising works most effectively, thus giving you the best return on your investment, if you follow the mantra of “repeat, repeat, repeat”. By targeting the same people repeatedly, issue after issue, year after year, you’ll get the best results.

  • 4+ Ongoing bookings get 15% discount plus
  • monthly payment plan by Direct Debit
  • commitment of 4 consecutive bi-monthly issues
  • automatic continuation thereafter until cancellation
  • complimentary editorial
  • professional advert design at £15 + vat (any size, big or small)

Single Delivery Zone / 1 edition only

If you just want to advertise in just one zone, your local edition is often the best place to start! You can add neighbouring areas later and, of course, a better discount!

Single Delivery Zone / 1 edition gets 15% discount off Rate Card

Book More than 1 edition for More Discount

Most of our advertisers book a choice of 3 editions as they target their local patch plus two neighbouring areas. However, you can add as many as you wish – the more you book, the more potential customers you reach and, of course, the better the discount.

2 editions – 10% discount
3 editions – 12% discount
4 editions – 15% discount
5 editions – 18% discount
6 editions – 22% discount
7 editions – 25% discount
8 editions – 30%
discount

FULL PAGE WITH BLEED
HALF PAGE / FULL PAGE WITHOUT BLEED
LEFT PAGE : 1/3 and 2/3 ADVERTS
QUARTER PAGE / HALF PAGE WITH 1.5 PAGE FEATURE
HALF PAGE LANDSCAPE
1/6, 1/4, 1/3 AND 1/2 EXAMPLES
4 OPTIONS FOR SMALL ADS: 1/16, 1/8, 1/6 & 1/4

With 8 delivery zones, 11 advert sizes and 3 choices of short, medium or regular online advertising, there are just too many prices, discounts and calculations to list online so here are a few examples to demonstrate how discounts are applied to the Advertising Rate Card prices.

Every booking gets a discount except one insert in one edition. You will get an instant quote if you speak to your account manager.

Who to call?

Claire is the Area Manager handling all local enquiries on 023 8001 0222. If your business is outside our delivery zones or you are a media agency please call Melanie on 023 8027 6396.

Example 1: Quarter Page in 1 Zone -Southampton West – on 4+ Ongoing Rate

Quarter Page rate card = £204
Single zone discount – 0%
4+ Ongoing discount – 15%
£ per insert = £204 less 15% = £173.40
£8.79 per 1,000 homes reached.

Cost per month = £86.70 + vat
Target audience reached = c. 24,300 homes
£7.14 per 1,000 homes reached

Example 2: 8th Page in all 8 Zones on 4+ Ongoing Rate

8th Page rate card = £116
Multiple zone discount – 30%
4+ Ongoing discount – 15%
£ per insert = £116 less 45% = £66.80 x 8

Cost per month = £255.20 + vat
Target audience reached = all 172,000 homes
only £2.74 per 1,000 homes reached

4 SMALL ADVERT SIZES : QUARTER PAGE, 6TH PAGE, 8TH PAGE, 16TH

Example 3: Half Page in 3 Editions (Southampton East, Meon Valley and Locks Heath & Fareham) on 4+ Ongoing Rate

1/2 Page rate card = £372
Multiple edition discount – 12%
4+ Ongoing discount – 15%
£ per insert = £372 less 27% = £271.56 x 3

Cost per month = £407.34 + vat
Target audience reached = all 70,800 homes
£ per 1,000 homes reached = £5.75

Example 4: Full Page in 2 Editions (Chandlers Ford & Winchester zones) on Short Term (1 issue)

Full Page rate card = £692
Multiple edition discount – 10%
Short Term discount – 0%
£ per insert = £692 less 10% = £622.80

Target audience reached = c. 46,600 homes
£ per 1,000 homes reached = £13.36

Need other marketing services?
Websites, design, social media and more

Discover Magazines is the flagship product of Langdon Scott Ltd which owns Discover Magazines Ltd. Discover advertisers have access to the wide range of marketing services at preferential rates.

A marketing department only when you need it

Small businesses are often too busy focussing on the “doing” of their business, leaving little time for marketing. It takes time and skill to source what’s right for the business and budget so leave it to the experts. If you have trusted your advertising with Discover Magazines then you can be sure you are in safe hands with Langdon Scott.

2022 Deadlines & Deliveries

Please note this is the print deadline and artwork is required up to 3 days prior to print.

  • LAST SPRING ISSUE – Copy 08 April & Delivery 09 May
  • SUMMER ISSUE – Copy 10 June & Delivery 04 July
  • AUTUMN ISSUE – Copy 11 August & Delivery 05 September
  • WINTER ISSUE – Copy 14 October & Delivery 07 November

Current Issue: May / June 2022

Next Issue: July / August 2022

Chandlers Ford & Eastleigh
Locks heath & Fareham
Meon Valley
Southampton West & Totton
Test Valley
New Forest & Waterside
Southampton East
Itchen Valley

Creativity full of changes and a new perspective

Here are some of our additional services that we have to offer alongside advertising with us.

Do you need artwork? Use our ARTBOX service.

Need Advice? Ask a media buddy!

Call Melanie on 023 8027 6396

Want to learn more about marketing? THINK advertising!

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