Waterside Blinds have always run a full page in Discover from the beginning as they know this delivers the best response rates. They are a big fan of local magazines and rely on advertising to generate good quality leads.
We rotate a portfolio of 5 adverts so they advertising is kept fresh and varies the product being promoted.
For many years, Waterside Blinds took the premium page 5, opposite the editors letter. With an expanding number of areas since they started with this premium position they decided to stretch their budget to include more areas but go ROP (run of page ie. non premium page).
Of all the local advertising Waterside Blinds place, Discover delivers the best response rates with leads that have a high conversion rate.
Long may it continue!