Regular readership and high retention rates rely on good quality editiorial. Without it. publications are judged as junk mail, “just full of adverts” and thrown away. Discover is considered a quality publication which reflects well on its advertisers.
- Professionally written articles – editorial gallery
- Comprehensively researched What’s On
- Hooks & Crooks that keep readers loyal; puzzles, short stories etc
- Credit checks are done on all new advertisers.
- Complaints from readers on rogue advertisers are acknowledged and managed.
- Interesting and useful editorial combined with a well produced publication represents quality.
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