Quality Editorial

It’s important, for reader retention, to balance advertising with quality and varied editorial

  • local content is essential
  • professionally written articles
  • community info
  • hooks & crooks like puzzles, competition, short story

Regular readership and high retention rates rely on good quality editiorial.  Without it. publications are judged as junk mail, “just full of adverts” and thrown away.

  • Professional written articles
  • Comprehensively researched What’s On .. more than usual theatre and commonly covered events
  • Hooks & Crooks that keep readers loyal; puzzles, short stories etc

 

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