Discover Magazine is a trusted source for readers to source local tradespeople and home improvement suppliers. It’s a “must have” in the marketing budgets of our advertisers, many who have advertised since the first issue was published, nearly 12 years ago.
- Go Regular – Short Term Advertising is False Economy
In this sector particularly, advertisers should book at least six months per edition; 85% of our Home and Garden advertisers are on the 6 month Recurring Rate because it has proved better value and more effective than short term advertising.
- Choose the correct advert size; 6th, 8th, qtr, half, 3rd and full page
Too big and you might be considered too expensive, too small and not a “proper” company. It is sometimes better use of your budget to go smaller than you’d like so you can add more editions to reach a bigger circulation. You can book a combination of sizes if you wish.
- Professional advertisement design;
A rough and ready advert will reflect a rough and ready service; poor quality images are not a good look.
- Use a Local Telephone Number;
Use a local number in your advertisement (ask about buying 01489, 01962, 01794, 02380, 01722 numbers) or confirm to the reader you cover the area of that edition if your number isn’t local.
- Landlines, website, email addresses;
Lack of a landline can deter older readers, a personal email address doesn’t look very professional, your website must be reasonably good. It’s shame and waste of advertising spend to lose potential customers only to put them off at the website stage (we can help you with website design).
- Sell, not just tell.
Think about the text of your advert; is it going to persuade a reader to choose you or are you just stating what you do and not how well you do it?
- Answer your phone!
This is the biggest problem especially with tradespeople missing out on business because readers call and don’t leave messages, move onto the next advertiser who answers or the call is answered but the advertiser is up a tree, under the sink or wherever… and worst, all too common sadly, the advertiser doesn’t get back to the customer. Consider an answering service (Discover advertisers get a discounted service we recommend).
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