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Will Bellows started up his mobile computer repair business with a modest booking of an 8th page advert in five Southampton areas comfortable with 023 80 numbers: Southampton, Chandlers Ford, Totton, Locks Heath and Hedge End. Response was good and slowly but surely he expanded, extending his 8th pages to reach more people. We suggested he a) try a quarter in a few areas (without extra charge) b) add in his picture to give his advert “reader appeal” and c) use local numbers not run 023 80 in Romsey. He bought the numbers, we amended the adverts and the trial began. He’s not looked back; his business took off and he now employs a team of engineers covering the Discover patch.