Adams & Co

This is an interesting one.  Nick Coleman is a business agent (an estate agent for independent businesses) and as our circulation focusses on mostly residential letteroxes, would his advertising pay off?  His budget got him a quarter page in all editions on the 6+ Recurring Rate which included free editorial. It has taken time, longer than he expected, for the exposure to take effect.  The advertising has paid for itself easily just with the sale of businesses advertised in his quarter page but what Nick didn’t expect was the creditibility factor.  Potential business vendors admitted hat his advertising in Discover sealed the deal in them signing up with Adams & Co.